Philosophy
When designing an experience, I start by identifying the five core ideas and immutable aspects of the project. Every decision that follows should then align with the core story. A cohesive experience consists of three realms: environment, body, and concept. The environment involves how the audience perceives information through their senses. Their body position while experiencing the work shapes their connection with it and influences their emotions, as the brain and body are interconnected. Ultimately, people are drawn to engage with a concept for two reasons: self-understanding or improved navigation in the world. To me, immersive means simple, yet principled choices and careful attention to avoiding confusion.